How Much Money Does One Million TikTok Followers Make? TikTok creators with one million or more followers can earn an average of $1,500 each post for branded content. For example, one author reported making $88 for 1.6 million views, which works out to about 6 cents per 1,000 views.
For instance, one TikTok creator revealed they earned just $88 for a video with 1.6 million views through the TikTok Creator Fund—roughly $0.06 per 1,000 views. That’s why brand sponsorships, affiliate marketing, and selling your products are often more lucrative.
STRATEGIES FOR INCREASING THE NUMBER OF FOLLOWERS
To reach that million-follower milestone, you need to be intentional. Here are some proven strategies:
- Post Consistently: Aim for 1–3 videos daily to stay visible.
- Use Trending Sounds & Hashtags: Jump on viral trends to increase reach.
- Engage With Comments & Other Creators: Build relationships and boost your visibility.
- Create a Niche: Focus on a specific theme (e.g., comedy, beauty, tech) to attract loyal followers.
- Collaborate with Influencers: This can bring instant exposure to new audiences.
MAXIMIZE YOUR EARNING POTENTIAL WITH FREE TIKTOK MONEY CALCULATOR
These tools give you a better idea of your account’s market value. Want to know how much you could be earning? Use a free TikTok money calculator—just input your average views, engagement rate, and followers to estimate your potential income from:
- Brand deals
- Creator Fund payouts
- Affiliate links
- Merchandise
HOW MUCH CAN YOU EARN ON TIKTOK?
TikTok offers a variety of ways to turn your content into cash, and how much you make depends on how you choose to monetize and how strong your engagement is.
The TikTok Creator Fund is one of the most talked-about options, but it pays relatively modest amounts, typically between $0.02 to $0.06 per 1,000 views. So, unless your videos consistently go viral, you might not earn much from this alone.
Sponsored posts, on the other hand, are where serious money starts rolling in. If you have a solid following and good engagement, brands may pay you anywhere from $200 to over $5,000 per post, depending on your niche and influence.
If you dive into affiliate marketing, your earnings will depend on the products you promote and how many people take action through your unique links. Some creators earn a small side income, while others make thousands per month.
Going live on TikTok? Livestream gifts—virtual gifts from your fans that convert into real money—can bring in anywhere from $100 to $1,000+ per month, especially if you interact well with your audience and stream regularly.
Finally, selling your own products or services can open the door to unlimited earning potential. Whether it’s merch, digital downloads, or online coaching, your creativity becomes your currency.
Bottom line: Your actual income on TikTok will always depend on your content quality, niche, audience loyalty, and how well you take advantage of monetization strategies.
DIFFERENT WAYS TO GET MONEY ON TIKTOK
Here are the main income streams TikTok creators use:
- TikTok Creator Fund: Passive earnings based on video views.
- Brand Partnerships: Collaborate with companies to promote products.
- Live Gifts: Viewers send virtual gifts that translate to real money.
- Merch & Products: Sell your merchandise or digital products.
- Affiliate Marketing: Earn commissions by promoting links in your bio.
- TikTok Shop: Sell products directly through your videos and profile.
3 TIPS TO INCREASE YOUR TIKTOK EARNING POTENTIAL
Now that you know the different methods of making money on TikTok, it is time to consider various ways of boosting the chances of getting paid. Here are some best practices and tips for building an income on TikTok.
1. Fully Utilize the TikTok Creator Marketplace
The TikTok Creator Marketplace links brands with the right influencers in a given niche. Brands can search and apply various filters to narrow down influencers by topic and audience demographics. Thus, it becomes easier for content creators to get into brand partnerships.Â
You can create a creator profile to share core metrics that appeal to brands, including your average views, engagement rate, completion rate, and average shares. Additionally, brands can see a further breakdown of your audience demographics and may opt to add you to their campaigns depending on additional factors of relevance, greatly simplifying partnering with brands for the sale of products and services.Â
2. Work With the Brands You Truly Sincerely
Whether it is affiliated with advertising or affiliate marketing content, whatever you come up with must have an essence of truth and authenticity. The TikTok audience senses fake stuff for miles! Therefore, see to it that you are just promoting brands that you truly love. If you have not heard about or tried the brand before, try to take some time to study it before you decide to work with it. This results in a truly authentic partnership with greater credibility.
3. Achieve a balance between monetization and quality content
Take your TikTok experience into account. One of your favorite creators is gradually shifting into significantly more rub-down brand agreements and affiliate marketing. It’s fine for a while, but then their feed starts to feel more like a sales pitch than the unique material you originally followed them for.
Similarly, as a creator, if you are constantly focused on how to profit through affiliate marketing or branded articles, you risk losing some of the authenticity and inventiveness that drew the audience in the first place. Your audience subscribed because they sought value, whether it was entertainment, inspiration, or valuable information. To keep people engaged and loyal, you must consistently produce high-quality material that they expect from you.
YOUR TIKTOK PAYCHECK BEGINS WITH STRATEGY
Earning money on TikTok is more than just becoming viral; it’s about building a brand. The more value you supply, the more income you can generate. Plan your content, monitor your success, and always experiment with new monetization approaches.
The platform provides numerous options for monetizing content in a way that suits the creator’s style, including Creator Rewards building, affiliate links, brand deals, and TikTok Shop. It is about finding the right blend and constantly producing high-quality, creative content. Continue to be authentic, experiment with different formats, and prioritize your audience’s trust. With the appropriate procedures, your TikTok side hustle can become a reliable source of revenue or even a full-time job.
CONCLUSION
We hope you now understand how many TikTok followers to make money. While 1 million TikTok followers can earn you an average of $1,500 every sponsored post, how you monetize your content determines your overall income. Your TikTok success can go much beyond the number of followers you have by creating an engaged audience, using innovative strategies, and using various money streams. Use tools like a TikTok money calculator to track your progress and stay consistent. Your TikTok payout will begin with your next video!
